Te Hou Ora Whānau Services

Te Hou Ora Whānau Services came to For Purpose with a desire to be a shining light in their sector and demonstrate what change looks like, to reflect an organisation that is innovative, drawing upon existing kauapa Māori knowledge to map new ways forward.


As a kaupapa Māori service provider they seek to empower rangatahi and whānau to reverse cycles of hardship and create positive opportunities for themselves within the context of their cultural heritage and through a Māori lens.  

For Purpose and Te Hou Ora worked with a core group of their kaimahi and internal stakeholders throughout the collaborative design process giving them the tools and opportunities to shape the brand identity and website.

Image of boy holding a canoe oar upright with THOWS logo superimposed

The result was the creation of a beautiful new visual and online presence. To meet the challenge of embedding Te Ao Māori into a digital space we incorporated images, video and the sounds of nature throughout the website. A synthesis of our co-design sessions, the flagship website is a vital tool for storytelling and the representation of Te Hou Ora’s new direction and better reflects Te Hou Ora’s aims to showcase their work, their future, the people doing the mahi and the communities they serve.

A review from the Director at Te Hou Ora Whānau Services about the process: ‘For Purpose produced amazing work. What sets them apart is their uniquely personal approach to learning about people, kaupapa, values and objectives of an organisation…. They exceeded our expectations.’

Photographer credit: Isabella Harrex Photography

Partner: Te Hou Ora Whānau Services

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