As a kaupapa Māori service provider they seek to empower rangatahi and whānau to reverse cycles of hardship and create positive opportunities for themselves within the context of their cultural heritage and through a Māori lens.
For Purpose and Te Hou Ora worked with a core group of their kaimahi and internal stakeholders throughout the collaborative design process giving them the tools and opportunities to shape the brand identity and website.
The result was the creation of a beautiful new visual and online presence. To meet the challenge of embedding Te Ao Māori into a digital space we incorporated images, video and the sounds of nature throughout the website. A synthesis of our co-design sessions, the flagship website is a vital tool for storytelling and the representation of Te Hou Ora’s new direction and better reflects Te Hou Ora’s aims to showcase their work, their future, the people doing the mahi and the communities they serve.
Photographer credit: Isabella Harrex Photography
Partner: Te Hou Ora Whānau Services