Services
Client
Survivor Experiences Service, Department of Internal Affairs
Storytelling for Impact
Explainer animation
Illustration
The Department of Internal Affairs approached For Purpose to create three animated explainer videos for the Survivors Experience Service website and social media. Their goal was to make their services more welcoming and accessible to Deaf and Disabled communities, recognising the need for bespoke content tailored to their unique needs.
The animations were designed to address key priorities:
- Deaf community engagement: Demonstrate the various ways Deaf survivors can participate in private sessions, highlighting the survivor process and the different accessibility paths available to them.
- Disabled community engagement: Showcase how the service adapts to meet the needs of individuals with a range of disabilities, spotlighting options and accessibility features.
- Therapeutic support: Explain the forms of therapy accessible to survivors from the Deaf and Disabled communities, supporting them in sharing their stories.
For Purpose collaborated closely with the client to ensure the animations reflected the intended purpose and audience needs. This process included:
- Moodboards and illustration style: Working with the Survivor Experience Services, Department of Internal Affairs to develop a visual approach that was accessible and engaging for the audiences.
- Learning from lived experience experts: Incorporating input and feedback from lived experience experts within the disability community to ensure authenticity and accuracy.
- Animation development: Building animations that balanced clarity, sensitivity, and inclusivity in presenting the services and resources available.
The result was three explainer animations that introduced potential service users to the Survivors Experience Service. These animations communicated the options and resources available while prioritising accessibility and inclusivity.
“The team at For Purpose have been such a joy to work with. It's amazing how they can bring your ideas on page to life; they make every stage of the creative process so easy and offer full support to see your ideas flourish! You can really see the heart and passion that is poured into their work, and we're lucky to have worked with them.”
Rhea Dias, Survivors Experience Service