We are For Purpose

Nō Philippines ōku tīpuna
I tipu ake au ki Motueka
E noho ana au ki Wurundjeri land, Melbourne
Ko Zenaida tōku ingoa

Zenaida is a communication designer, strategist and UX/UI designer who cares deeply about collaboration and wisdom-sharing, particularly with people from non-design backgrounds. She uses participatory design approaches in her mahi, working alongside communities to create visual identities and digital solutions that are connected and meaningful.

Zenaida came to advocacy through abortion law reform activism in Aotearoa. 10 years in the design field has seen her work for not-for-profits and social enterprises like Family Planning Victoria and Intrepid Travel.

She’s also keen on fjords, poetry and connecting with friends, even if that does mean even more hours on Zoom

Nō Kōtirana, Nō Ingarani ōku tīpuna
Ko Ahuriri te whenua tupu
Kei te noho au ki Tamaki Makarau
Nō Tairawhiti ahau
Ko Kristin Gillies taku ingoa

Kristin is Director at For Purpose, a dad, a renewable energy buff, a former Air New Zealand Aircraft Engineer and compost’s #1 Fan. 

Kristin got his start in campaigning in the days before smartphones, holding up coal trains and occupying mines on the West Coast of New Zealand’s South Island. As Actions Coordinator at Greenpeace NZ, Kristin worked to accelerate political action on climate change by coordinating campaign-defining actions, such as the 6-week flotilla off the East Cape alongside local iwi, Te Whānau-ā-Apanui, to stop Brazilian oil giant Petrobas’ plans for offshore exploration. 

Trading his inflatable boat for a standing desk, Kristin sharpened his political and digital campaigning skills at the Green Party of Aotearoa. Here, he was elevated to National Campaign Manager and led the party’s shift to digital campaigning for the 2014 General Election.

For Kristin, working at For Purpose is about supporting the multitudes of good people doing good work to make Aotearoa a better place.

When not working, Kristin can most often be found riding a bike.

Ko Emma Bossley tōku ingoa
Nō Ingarani ōku tīpuna
Kei te noho au ki Tauranga

Originally from Tāmaki Makarau, she and the whānau currently live in Tauranga, away from the rat race, and when not helping good people do good things with For Purpose, Emma can be found painting in her garage-turned-studio. 

Emma is experienced in project managing digital and content production and is excited by projects that create positive social change. While working in the advertising industry, Emma was proud to produce the successful Shielded app for Women’s Refuge. This is an untraceable pop-up that appears on the homepage of partner websites, providing a space for women to seek support without alerting their abusive partners. 

Emma feels her mahi with For Purpose helps create a fair and just world for her three girls to thrive in and that is what motivates her.

Nō Te Hononga o Amerika ōku tīpuna
I tipu ake au ki Detroit, Michigan
E noho ana au ki Orewa, Aotearoa
Ko Eric tōku ingoa

Eric and his partner relocated to Aotearoa in 2018 and opened a coffee shop, Drifter Coffee NZ, in the beach town of Orewa.

In his spare time, Eric enjoys camping, tramping, taking photos, making music, playing video games, and having deep meaningful conversations over a cup of tea (or coffee).

For Eric, working at For Purpose is about working with advocates and activists, helping solve their technical issues by building bespoke solutions.

He uri tēnei o Te Ātiawa ki Taranaki. Ko Ingarani rātou ko Airana, ko Kotimana te whakapaparanga mai hoki.
I tipu ake au ki Tāmaki Makaurau.
E noho ana au ki Te Rae o Kawharu.
Ko Anna Jackson tōku ingoa.

Anna has explored many paths in her career, but these always seem to lead back to communications, storytelling and social change.
Recent chapters in Anna’s career story include co-founding a documentary film initiative, leading projects at a co-design led social innovation agency and teaching design thinking as a senior lecturer.
Anna is interested in narrative change, values based messaging and blending design and storytelling to help changemakers communicate more effectively.
When she’s not lost in a good story, Anna is likely to be found drinking coffee, throwing sticks for her shaggy dog or learning te reo Māori.

Kia ora tātou
Ko John tōku ingoa
E noho ana ahau ki Te Whanganui-a-Tara engari he pai ki ahau te haere

John has travelled around the world working as a developer for many years, and is now happy to be based back in his hometown Wellington. He still loves to travel and makes the most of the opportunity at For Purpose to work remotely.

For John, working at For Purpose is about learning technology and finding creative ways to use it to support those working to improve Aotearoa and the environment.

Nō Ingarani, Nō Kōtirana ōku tīpuna
Kei te noho au ki Tamaki Makarau
Nō Sydney ahau
Ko Vanessa Atkinson taku ingoa

Vanessa is Chief Financial Officer at For Purpose, taking care of all things financial including budgeting, planning, and forecasting.

Vanessa's background is in project and campaign management across climate, sustainability, and community issues. In her time at Greenpeace Vanessa led multiple teams such as coordinating the team at the United Nations International Convention on Biodiversity in India and the New Zealand Climate team. She has also been Co-ED at a non-profit supporting families with young children and a Sustainability Educator.

Outside of work, Vanessa gets out and about walking and biking with her family in forests.