Te Wā Tuku Reo Māori

For Purpose helped make history by supporting Te Taura Whiri to create the single largest celebration of the Māori language ever.

Te Wā Tuku Reo Māori

We managed the paid promotion and digital strategy that enabled over 1 million New Zealanders to participate in the 2020 Māori Language Moment.

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Green square with moment page of website displayed on a mobile phone screen

Our integrated social media, web and digital engagement strategy drove over 40,000 unique sign-ups and 6000 story uploads over a period of only two weeks.

 

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Our Mahi:

The campaign was awarded many national and international accolades including 2021 Reed Awards Best International Campaign (National) and Best International Website as well as the Polaris Awards Gold for Best Digital Campaign NGOs and others and Silver for Best Overall Campaign NGO’s and others as well as Best Website NGOs and others. The campaign also won Te Taura Whiri also won The Grand Prix 2021 in the world’s most prestigious PR awards scheme, the International Public Relations Association (IPRA) Golden World Awards for Excellence (GWA), and was awarded Silver in Marketing Communications at the Public Relations Institute of New Zealand (PRINZ) Awards.

We love working with kaupapa Māori organisations and this project was extremely satisfying. We were and continue to be extremely passionate about delivering content for Māori and tau iwi audiences and encouraging Pākehā to celebrate reo Māori.

It is a privilege to work with te reo Māori. It is a taonga tuku iho.

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Partner: Te Taura Whiri i te reo Māori | The Māori Language Commission