Rheumatic Fever is a serious disease that starts with a sore throat and which can damage the heart. This illness disproportionately affects our Pacific children aged between 4 and 19 years old.
Without treatment, it can lead to life-threatening heart disease but Rheumatic fever is preventable through early recognition and treatment of symptoms.
After a successful 2020 project, AHPlus engaged us again to create a campaign for 2022 that would reach this audience. Partnering with local tiktok and instagram personalities, qualified GPs from the South Auckland Pasifika Community, Dr Vanisi Prescott and Dr Emma Chang Wai, the campaign produced video content and creative with the objective of increasing community awareness and understanding of Rheumatic fever. Knowing their existing audiences, our influencers were both able to deliver key health messages in an age and culturally appropriate way, while also working for the social channels.
Under the banner #beatthefever, the creative approach combined organic social media content with a series of informative ‘question and answer’ style YouTube videos. Our talent posted their self-made tiktok dances and instagram videos without paid support, encouraging followers to visit Alliance Health Plus’ website which hosted the collection of produced YouTube videos.
Our partner: Alliance Health Plus