Their core belief is that equal opportunity is a basic human right, and the ongoing effects of the COVID-19 pandemic have only made it more clear that accessibility legislation in Aotearoa is vital.
Les’s story is just one of many we created in facilitated workshops alongside people with a range of disabilities.
Over several years we supported the Access Alliance with a full suite of campaign services.
What began as building their website, turned into a complete rebrand of the campaign including messaging guidelines, multimedia content creation and ongoing campaigning to increase awareness of, and support for, their proposed Accessibility for New Zealanders Act.
One of the key components of the campaign has been storytelling; giving a platform to people with disabilities to share how accessibility legislation would impact their daily lives. The website enables supporters to record videos, upload images, or write their own stories.
The stories are then published in social videos, through the media, on the website, and in booklets delivered to Members of Parliament up and down the country.
To further spread awareness, we helped to create the People’s Choice Accessibility Awards for Business. We designed and produced collateral around the awards, created a process for nominations and voting and provided digital event support, including a livestream. This work helped to grow the audience for the awards and increase that audience’s participation. With the Minister for Disability Issues, Hon. Carmel Sepuloni, in attendance, the awards have now become an annual event to highlight the need for accessibility within NZ business.
The campaign for an Accessibility for New Zealanders Act is ongoing, so check out what it’s all about here.
Partner Access Alliance
Member Organisations Blind Citizens NZ, CCS Disability Action, Cerebral Palsy Society, Deaf Aotearoa, Disabled Persons Assembly NZ, Kāpō Māori Aotearoa NZ, National Foundation for the Deaf, Blind Low Vision NZ, Parents of Vision Impaired New Zealanders, People First | Ngā Tāngata Tuatahi