For Purpose Lunch & Learn
The antidote to hate: countering divisive and harmful messaging.
A conversation with Australian social justice advocate Adam Knobel
Friday 18 October 12-1pm
We’re very excited to host a special session with a friend from across the Tasman!
Building on our previous session on values-based messaging, expert strategist Adam Knobel will share insights from his experience on campaigns such YES Equality and YES23.
Location
Online
About this event
The Treaty Principles Bill and a cascade of anti-Māori government policies are fueling racism, misinformation, disinformation in Aotearoa. Whether or not the Treaty Principles Bill goes to a referendum, the six-month long Select Committee process creates a platform for division.
Adam Knobel is a highly experienced and respected Australian campaign strategist who has faced the challenges of promoting equity and social justice during high profile public decision-making processes, such as the Australian campaign for marriage equality and the recent YES23 campaign for the Voice.
In this session, Adam will reflect on these and other recent campaigns and share insights into communication strategies and tactics that can counter fear-based divisive messaging.
What to expect
Adam will share insights from his campaigning experiences in Australia and beyond. We will facilitate a conversation with Adam, with time for Q&A from participants.
This session will not be recorded.
About Adam
Adam is a leading Australian communications, campaign and digital strategy consultant who was the Digital Campaign Director at YES Equality (the campaign for Australian Marriage Equality) and Communications Director at Yes23 (the yes campaign for The Voice to the Australian Parliament referendum). He is now Deputy CEO of Australian Progress.
About Anna
Anna has explored many paths in her career, but these always seem to lead back to media, storytelling and social impact. She combines elements of strategy, communications and storytelling in her work with For Purpose. You can read some of Anna’s thoughts about effective messaging in this For Purpose blog post.
About Kristin
Kristin began his journey with grassroots campaigning. He coordinated climate campaigns at Greenpeace, including a 6-week flotilla with Te Whānau-ā-Apanui to stop Petrobas’ offshore oil exploration and served as Campaign Manager for the Greens during the 2014 General Election and built up digital organising skills on top of years of campaign experience. For Purpose was founded to meet a growing need for digital campaigning support across the broader progressive movement. Read more about Kristin in our recent For Purpose blog post.
About For Purpose
We’re a social enterprise that works to amplify and empower the messages of other socially-led organisations. We do this by creating digital tools, strategies and content for organisations we believe are working to achieve positive outcomes for people and the planet.
