This is Step 4 in our 5-part Election Readiness Guide for advocacy organisations. Read Step 1: Strategy | Read Step 2: Build alignment and share power | Read Step 3: Connect grassroots, grasstops, and digital tools | Read Step 4: Communicate constructively
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There's a tendency to treat election day like a finish line. All the energy, resources, and attention build towards November 7… And then what?
For many advocacy organisations, the answer is: exhaustion, uncertainty, or scrambling to figure out what comes next.
The reality is that election day is just one moment in a much longer journey for change. The real work, the work that shapes policy, builds power, and creates lasting outcomes, happens in the weeks, months, and years that follow.
In this final step, we look at how to think beyond election day and position your organisation for the post-election window, regardless of who wins.
Election Readiness Step 5:
Think beyond election day
An election is a single moment in a much longer journey for change. While campaigning can create visibility and momentum, most decisions that shape real outcomes are made after the votes are counted. Effective advocacy plans for what comes next, regardless of who wins.
Design for continuity
Avoid treating election day as a finish line. Use the election period to clarify your priorities, strengthen relationships, and build legitimacy so your work can continue seamlessly into the next parliamentary term.
Prepare for the post-election window
Incoming governments typically move quickly, with a strong focus on their first 100 days. This early period is a critical opportunity to influence priorities, shape agendas, and establish your organisation as a constructive, credible partner. Preparation during the election period allows you to act quickly rather than reactively.
Use the election period to:
- be ready to engage from Day 1 of the new term, with clear priorities and asks
- develop strategic approaches tailored to different election outcomes
- identify key Ministers, spokespeople, and advisers you will need to build relationships with
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prepare briefing materials that clearly link your issue to the new government’s stated values and priorities
Turn commitments into accountability
If parties make public commitments during the election, be ready to track, reference, and follow up on them. Clear records, scorecards, or shared expectations can help translate campaign promises into post-election action.
Sustain momentum and care
Post-election periods can bring disappointment, fatigue, or uncertainty. Plan for how you will support your team, partners, and supporters to stay engaged and focused, especially if results are not what you hoped for.
Further reading
What to do in the First 100 Days: Building A Post-Election Gameplan (The Commons and Australian Progress)
Ready to dive deeper?
Download this step as a PDF, including reflection questions to help assess your organisation's strategic readiness for Election 2026.
DOWNLOAD RESOURCE
