
For Purpose Lunch & Learn
Values-Aligned Fundraising 101: A practical session on building a strategic, values-driven fundraising approach with Sarah Barrer from The Fundraising Agency
About this event
We explored how fundraising works best when it’s fully integrated into your organisation’s strategy, and how aligning your fundraising efforts with your values, mission, and long-term goals is key to building trust and sustainability.
Highlights from the session:
- Establishing and maintaining strong relationships with donors is critical to effective fundraising. Different donors have different motivations — know what matters to them
- Have a clear vision and communications plan before making the ask
- Stewardship doesn’t have to be complex — even a thank-you call can make a big difference
About Sarah
Sarah Barrer is the founder and director of The Fundraising Agency, a specialist consultancy that helps charities and not-for-profits develop effective fundraising strategies, strengthen donor engagement, and create sustainable revenue streams through expert guidance and tailored solutions. Sarah has almost two decades of experience in the not-for-profit sector, and having consulted to over 160 not-for-profit Boards, Sarah has a deep knowledge of best-practice fundraising, and extensive insight based on first-hand experience.
About The Fundraising Agency
The Fundraising Agency are experts in strategic fundraising. They understand the balance of future hopes and current needs, and how these work together to create success. They partner with their clients to identify the quick wins and to address the urgent, without compromising the focus on the end game.
Connect with Sarah:
TheFundraisingAgency.com