For Purpose Lunch & Learn
Values-Aligned Fundraising 101: A practical session on building a strategic, values-driven fundraising approach with Sarah Barrer from The Fundraising Agency
When: 12-1pm, 16 May 2025
Where: online
About this event
Successful fundraising isn’t just about securing donations, it’s about aligning your fundraising efforts with your organisation’s mission, vision, and values. Whether you’re looking to strengthen your current approach or explore new revenue streams, this session will help you lay the groundwork for a sustainable and strategic fundraising plan.
This session will be tailored to the needs of participants, covering key areas such as:
- Aligning strategy and fundraising – connecting your strategic plan to fundraising efforts for greater impact.
- The importance of vision and values for major donors and bequest prospects – understanding what motivates high-value supporters.
- Balancing revenue streams – positioning individual giving and community fundraising alongside larger funding sources.
- Corporate partnerships – the small details that set up big opportunities.
Readiness to ask – the policies, resources, and confidence needed for effective fundraising.
What to expect
This interactive session will include practical insights, real-world examples, and opportunities to discuss your organisation’s specific fundraising challenges. To ensure the session is as relevant as possible, participants will be asked to share insights about their fundraising experiences and priorities during the sign-up process.
About Sarah
Sarah Barrer is the founder and director of The Fundraising Agency, a specialist consultancy that helps charities and not-for-profits develop effective fundraising strategies, strengthen donor engagement, and create sustainable revenue streams through expert guidance and tailored solutions. Sarah has almost two decades of experience in the not-for-profit sector, and having consulted to over 160 not-for-profit Boards, Sarah has a deep knowledge of best-practice fundraising, and extensive insight based on first-hand experience.
About The Fundraising Agency
The Fundraising Agency are experts in strategic fundraising. They understand the balance of future hopes and current needs, and how these work together to create success. They partner with their clients to identify the quick wins and to address the urgent, without compromising the focus on the end game.
Connect with Sarah:
TheFundraisingAgency.com
