This practical one-day workshop is designed to provide the foundations to build a winning advocacy campaign strategy to create meaningful systemic change.
Whether you’re new to advocacy campaigning or looking to add to your advocacy toolkit, this workshop will help you to develop an effective advocacy campaign strategy built on a robust theory of change.
Learn how to use the resources you have → to build the power you need → to achieve the change you want to see.
In-person workshops
Tāmaki Makaurau
Thurs 31 Oct 2024, 9am to 4pm
Location: Studio One - Toi Tū,1 Ponsonby Road, Grey Lynn
Cost
Non-profit + individual $550+gst
Government + for-profit $899+gst
Student + scholarship $200+gst
Contact [email protected] for scholarships and group discounts
What the workshop will cover
- The core principles of advocacy campaigning and how change is created by shifting power dynamics.
- Understanding campaign strategy vs tactics.
- What makes an effective advocacy campaign, and the skills needed to be an effective advocacy campaigner.
- Setting goals and identifying decisionmakers.
- Shaping campaign messaging and delivery that will inform, persuade and move people to take action.
- Critically analysing campaign resources, strengths, challenges and gaps.
- Identifying tactics to move the campaign forward and shape a campaign journey.
- Setting milestones for reflection and evaluation.
What to expect
Advocacy campaigning is deeply rooted in collective action so of course this workshop will be highly collaborative. We will share examples of effective advocacy campaigning strategies and facilitate discussion, and throughout the day you’ll be working on a fictional campaign scenario to put our strategic advocacy campaign framework into action.
Who is it for
The workshop is suitable for individuals or multiple members of a team. No experience or knowledge of advocacy campaigning is required.
If you are a group or organisation wanting professional development or external support to work through a specific campaign strategy, we also offer:
- Campaign training for organisations
- Facilitated campaign strategy development
- Ongoing campaign support
- Reviewing and strengthening an existing campaign
- Facilitated campaign debrief.
Workshop facilitators
Kristin Gillies
Kristin began his journey with grassroots campaigning. He coordinated climate campaigns at Greenpeace, including a 6-week flotilla with Te Whānau-ā-Apanui to stop Petrobas’ offshore oil exploration and served as Campaign Manager for the Greens during the 2014 General Election and built up digital organising skills on top of years of campaign experience. Kristin co-founded For Purpose to meet a growing need for digital campaigning support across the broader progressive movement.
