Healthy Families

Healthy Families NZ was set up by the Ministry of Health to address the growing health inequities and increasing number of people impacted by preventable chronic disease in New Zealand.

Nina writing on whiteboard during workshopWe were engaged to help develop Healthy Families engagement strategy and to advise on digital tools to support a 'systems’ approach to better understand and respond to the highly complex environments that influence and affect health and well-being in South Auckland.

The approach is about engaging people where they where people live, learn, work and play, and to focus is on building strong partnerships across these places to create changes that can collectively improve the health of communities. We introduced the digital toolkit required to map the community, to mobilise around key events and moments, and to build support around local changemakers.

Ben Youdan, Manager, Healthy Families
Manukau, Manurewa-Papakura:

“For Purpose have been critical to the success of our organisation so far and I recommend them to anyone who needs digital support to engage their community”

Healthy Families Manukau, Manurewa-Papakura is the Ministry of Health’s flagship preventative health programme. It is funded to develop all of community approaches to creating a healthy environment where people live, learn, work and play in south Auckland.

HFMMP has a staff of 28 working to mobilise collaborations between community, policymakers, local business and the education system. Since we began 18 months ago we have contracted For Purpose to provide support for our public engagement strategy. This included providing tactics and tools that ensure we maximise our ability to reach and engage our community, and to report on this engagement.

For Purpose advised us setting up our database and building our website using Nationbuilder. Since we launched, Kristin and Ryan have run multiple staff training workshops on digital engagement, the use of Nationbuilder, and on our community engagement strategy. They have also advised us on other technologies and digital engagement tools such as mobile apps".

Walk and Ride Southside logo features a person riding a bike


Would you like to know more about this project?

Reach out, we'd love to hear your thoughts.


Contact Us


Case Studies

InUnion App

Mobile App Development


Healthy Families

Community Engagement Strategy, Training, Digital Strategy


People’s Climate March 2015

Convened Steering Group, Website Development, Engagement Strategy, Campaign Management


We have Power

Digital Strategy, Campaign Identity, Website Development, Video


Access Matters

Campaign Management, Digital Strategy, Website Development, Campaign Collateral, Messaging Development, Video, Social, Media, Story Writing