Healthy Families

Partner: Ministry of Health
Digital Strategy | Community Engagement Strategy | Training

Healthy Families is a Ministry of Health initiative, addressing the growing health inequities and increasing number of people impacted by preventable chronic disease in New Zealand.

Nina writing on whiteboard during workshop

The Ministry wanted to tackle the problem through a different method, using a ‘systems’ approach to identify the different environments which influence behaviour towards being healthy and well as a community by engaging people where they live, learn, work and play. The focus lay in building strong partnerships across these places to create changes and collectively improve the health of communities.

Our Mahi

We helped Healthy Families South Auckland to help develop a community engagement strategy and digital tools to support their work in the community. We introduced a digital toolkit to map the community, to mobilise around key events and moments, and to build support around local changemakers.

The Results

“For Purpose have been critical to the success of our organisation so far and I recommend them to anyone who needs digital support to engage their community.

Healthy Families Manukau, Manurewa-Papakura is the Ministry of Health’s flagship preventative health programme. It is funded to develop all community approaches to creating a healthy environment for families. Our staff of 28 work to mobilise collaborations between community, policymakers, local business and the education system. Since we began, we contracted For Purpose to provide support for our public engagement strategy. This included providing tactics and tools that ensure we maximise our ability to reach and engage our community, and to report on this engagement.

For Purpose advised us setting up our database and building our website using Nationbuilder. Since we launched, Kristin and Ryan have run multiple staff training workshops on digital engagement, the use of Nationbuilder, and on our community engagement strategy. They have also advised us on other technologies and digital engagement tools such as mobile apps".

Ben Youdan, Manager, Healthy Families Manukau, Manurewa-Papakura

Walk and Ride Southside logo features a person riding a bike


Would you like to know more about this project?

Reach out, we'd love to hear your thoughts.


Contact Us


Case Studies

Te Wā Tuku Reo Māori

Deliverables: Digital Strategy - UX and UI Design - Website Development - Social Media


Access Matters

Digital Strategy, Brand & Messaging Development, Co-design Campaign Development, Website Creation, Content Creation, Digital Event Support


Health Not Handcuffs

Digital & Engagement Strategy - Brand, Messaging & Campaign Development - Website Development - Content Creation - Volunteer & Supporter Activation - Ongoing Digital Support


Access Barriers Photo Library

Concept - Photography - Compilation


Healthy Families

Community Engagement Strategy, Training, Digital Strategy


We have Power

Digital Strategy, Campaign Identity, Website Development, Video


Imagine Better

Website Development | Campaign Strategy


People’s Climate March 2015

Convened Steering Group, Website Development, Engagement Strategy, Campaign Management


InUnion App

Mobile App Development