Supporting justice and human rights campaigns are what For Purpose is about, so when we were asked to "help with some website updates" for a new coalition of disabled people’s organisations we jumped at the chance.
Soon afterwards we were retained to deliver the Access Matters digital campaign - a campaign for a more inclusive and accessible Aotearoa New Zealand through accessibility legislation.
Over the past year and a half, we have completely rebranded the campaign, with a new look and new messaging guidelines for campaigners.
We have also rebuilt the website, providing customised tools to collect and share the stories of people living with disabilities and the barriers they face doing the everyday things most of us take for granted. Supporters are able to record videos, upload images, or write their stories on the site.
We’ve published the stories in social videos, through the media, on the website, and in booklets that have been delivered to Members of Parliament up and down the country. We’ve also designed campaign collateral like t-shirts, badges, leaflets, and banners.
From strategy to delivery, we’re backing this winning campaign.