Partner: Access Alliance
Member Organisations: Blind Citizens NZ, CCS Disability Action, Cerebral Palsy Society, Deaf Aotearoa, Disabled Persons Assembly NZ, Kāpō Māori Aotearoa NZ, National Foundation for the Deaf, Blind Low Vision NZ, Parents of Vision Impaired New Zealanders, People First | Ngā Tāngata Tuatahi
Digital Strategy | Brand & Messaging Development | Co-design Campaign Development | Website Creation | Content Creation | Digital Event Support
The Access Alliance is a group of disabled people’s organisations, disability service providers, and disability advocacy organisations working together to create a fully accessible New Zealand.
Their mission to live in a country with a shared sense of belonging, where everyone has the same opportunity to contribute to society is not only just, but a human right. The effects of the COVID-19 pandemic only made it more apparent that accessibility legislation is vital.
Over the past three years we’ve supported the Access Alliance with a full suite of campaign services. What began as building their website, turned into a complete rebrand of the campaign including messaging guidelines, multimedia content creation and ongoing campaign work to drive awareness of, and support for, their proposed Accessibility for New Zealanders Act.
Storytelling has been a key part of the campaign, enabling people with disabilities to tell their stories about how accessibility legislation could impact their daily lives. The website enables supporters to record videos, upload images, or write their stories. The stories are published in social videos, through the media, on the website, and in booklets delivered to Members of Parliament up and down the country. Susan’s story is just one of many we created in facilitated workshops alongside people with a range of disabilities, designed to empower supporters with lived experience to be part of the campaign.
To spread the awareness further, we also helped to create the People’s Choice Accessibility Awards for Business. Our work designing and producing collateral around the awards, creating a process for nominations and voting, and providing digital event support, including a livestream, grew the audience for the awards and increased that audience’s participation. With the Minister for Disability Issues, Hon. Carmel Sepuloni, in attendance, the awards have now become an annual event to highlight the need for accessibility within NZ business.
The campaign for an Accessibility for New Zealanders Act is still ongoing, so check out what it’s all about here.